PORTFOLIO.
PORTFOLIO.
XANDER SERRANO
copyWRITER ⋅ editor ⋅ content creatorMy name is Xander Serrano.
I am a copywriter, editor, and content creator with a passion for storytelling and expertise in creative writing - fiction and nonfiction - editorial writing, and media production.
I earned my B.A. in Communications and English from the University of Connecticut and am currently a graduate student pursuing an M.F.A at the University of Fairfield.
PROJECT — 01
FEATURED WORK
NAMEThe Daily Campus
CategoryJournalism + Editorial
GenresLife | Culture | TV/Film | Sports
ResourcesPROJECT — 02
FEATURED WORK
NAMEBAM Capital
CategoryEditorial
GenresReal Estate | Housing
ResourcesPROJECT — 03
FEATURED WORKNAMEWriting Samples
CategoryCreative Writing
GenresComedy | Cerebral | Thriller
ResourcesONE THING that I believe to be true most people doN’T.
CREATIVE PHILOSOPHYThe power of being a multi-hyphenate creative is a mindset, work ethic, and philosophy I've grown to believe in now more than ever. The evolution of the creator's economy has shown us you don't have to be a specialist to achieve a successful career within “show business". The more you learn, the more value you bring to the table, and the more quality work you create.
So, for all who have been told by the naysayers they can't make it in this business of being "a jack of all trades," and not spend their life specializing in only one craft, I encourage you to find the courage to politely correctly them what the entire quote, which is:
“A jack of all trades, master of none, though oftentimes, better than a master of one.”
A jack of all trades, master of none.
though oftentimes, better than a master of one.