ABOUT.

PR & Communications Professional | Content Strategist | Copywriter | Journalism & Dramatic Writing

XANDER SERRANO


  • Content + Copywriting

    Copywriting + Copyediting | Creative Nonfiction | Fiction | Expository | Video + Audio Scripting | Content Creation + Strategy

    Production Expertise

    Video Editing | Photography + Videography | Social Media Strategy | Audio + Video Production

  • Creative Platforms

    WordPress | Squarespace | Wix | Medium | Figma | CapCut | Riverside

    Social Media Platforms

    LinkedIn | YouTube | X (Twitter) | Instagram | TikTok

  • University of Fairfield — Fairfield, CT (2026)

    Master of Fine Arts (MFA) Creative Writing - Screenwriting & Playwriting

    University of Connecticut — Storrs, CT (2024)

    Bachelor of Arts (BA) Communications Major & English Minor

EXPERIENCE

  • Assistant Editor

    Collaborating with senior editors to curate engaging issues, showcasing a keen eye for narrative structure and tone

    Managing deadlines and editorial processes, demonstrating exceptional organizational and time-management abilities

    Reviewing and editing 8-12 creative nonfiction and flash fiction submissions per week, ensuring content aligns with the magazine's high editorial standards

  • Juror Liaison

    Coordinated daily itineraries, screening schedules, transportation, and hospitality, ensuring seamless day-to-day execution of jury-related activities in collaboration with festival operations and programming teams

    Resolved real-time issues, delivering high-level guest service to support jurors’ experience and uphold the festival’s professional standards

    Served as the primary point of contact for a panel of five VIP jurors (artists) across the Viewpoints competition section

  • Production Assistant

    Supported daily production operations from setup to wrap by managing call sheets, schedules, and crew communications

    Assisted with equipment setup, props, and location prep by coordinating background talent and scene logistics

    Adapted quickly to changing shoot needs in fast-paced environments

  • Content Writer

    Analyzed engagement metrics including title SEO, page views, and user retention.

    Utilized SEO strategies to optimize content for search engines, demonstrating a keen understanding of digital content visibility and increasing engagement by 45%

    Wrote 6-8 articles per week covering real estate news and developments, showcasing expertise in creative nonfiction, news writing, and ghost writing, contributing to personal brand building and driving readership

  • Journalist

    Pitched and developed “The Long Weekend,” a weekly lifestyle column covering film, television, and music trends

    Covered UConn men’s golf and women’s volleyball teams, providing game recaps

    Developed story pitches and feature article ideas for the culture and sports section, adhering to journalistic ethics and AP style