ABOUT.
PR & Communications Professional | Content Strategist | Copywriter | Journalism & Dramatic WritingXANDER SERRANO
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Content + Copywriting
Copywriting + Copyediting | Creative Nonfiction | Fiction | Expository | Video + Audio Scripting | Content Creation + Strategy
Production Expertise
Video Editing | Photography + Videography | Social Media Strategy | Audio + Video Production
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Creative Platforms
WordPress | Squarespace | Wix | Medium | Figma | CapCut | Riverside
Social Media Platforms
LinkedIn | YouTube | X (Twitter) | Instagram | TikTok
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University of Fairfield — Fairfield, CT (2026)
Master of Fine Arts (MFA) Creative Writing - Screenwriting & Playwriting
University of Connecticut — Storrs, CT (2024)
Bachelor of Arts (BA) Communications Major & English Minor
EXPERIENCE
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Assistant Editor
Collaborating with senior editors to curate engaging issues, showcasing a keen eye for narrative structure and tone
Managing deadlines and editorial processes, demonstrating exceptional organizational and time-management abilities
Reviewing and editing 8-12 creative nonfiction and flash fiction submissions per week, ensuring content aligns with the magazine's high editorial standards
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Juror Liaison
Coordinated daily itineraries, screening schedules, transportation, and hospitality, ensuring seamless day-to-day execution of jury-related activities in collaboration with festival operations and programming teams
Resolved real-time issues, delivering high-level guest service to support jurors’ experience and uphold the festival’s professional standards
Served as the primary point of contact for a panel of five VIP jurors (artists) across the Viewpoints competition section
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Production Assistant
Supported daily production operations from setup to wrap by managing call sheets, schedules, and crew communications
Assisted with equipment setup, props, and location prep by coordinating background talent and scene logistics
Adapted quickly to changing shoot needs in fast-paced environments
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Content Writer
Analyzed engagement metrics including title SEO, page views, and user retention.
Utilized SEO strategies to optimize content for search engines, demonstrating a keen understanding of digital content visibility and increasing engagement by 45%
Wrote 6-8 articles per week covering real estate news and developments, showcasing expertise in creative nonfiction, news writing, and ghost writing, contributing to personal brand building and driving readership
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Journalist
Pitched and developed “The Long Weekend,” a weekly lifestyle column covering film, television, and music trends
Covered UConn men’s golf and women’s volleyball teams, providing game recaps
Developed story pitches and feature article ideas for the culture and sports section, adhering to journalistic ethics and AP style